Bringing you the latest technology at an affordable price, there’s a lot to love about the latest Google Nexus 7 tablet. Manufactured by Asus, the Nexus 7 could finally be the first Android tablet to chase the dizzy heights of Apple iPad sales figures.

It’s selling so well that just one week post launch, stock on the 16GB Nexus 7 ran dry, as Google underestimated just how many customers would rush to get their hands on the Android tablet of 2012. So what makes the Google Nexus 7 so popular?

At half the price of an Apple iPad, the Google Nexus 7 makes tablet technology accessible to the masses. As more budget smartphones continue to enter the market, owning both tablet and smartphone technology can be affordable with Android. You can even get the Google Nexus 7 as a free gift with a mobile phone contract.

Hardware and Design

Considering the price tag, there are several great features built into the Google Nexus 7 that make the tablet an absolute bargain.

The 7 inch display will dazzle you with 720p High Definition visuals as you watch movies. With scratch resistant glass built into the Nexus 7, the tablet was designed to be portable. This can be further seen by its curvy and textured grip back that lets you hold it on the move without fear of dropping it.

The Google Nexus 7 is also one of the few tablets to boast quad core processing muscle under its skin. Operating at a super speedy 1.3GHz, the Nexus 7 will let you multitask or load large applications from Google Play quickly and stutter-free.

Though the Nexus 7 lacks a detailed camera for snapping photos, there is a front facing camera built in which is ideal for those Skype video calls. With NFC, Bluetooth and Wi-Fi connectivity, the hardware available in the Nexus 7 makes it easy to share content and multimedia with friends.

Android Jelly Bean OS

The Google Nexus 7 also has bragging rights as one of the first devices to offer Android Jelly Bean features (Android 4.1 OS). Google have mastered the essentials needed to provide an amazing user experience. Notifications at the toolbar, now give you more information such as email titles or thumbnails of photos you’ve been tagged in. You can even assign your next action straight from the toolbar without loading the app itself.

With Google Now, Android Jelly Bean provides you with relevant information based on your location and time of day. When your favourite sports team are playing, a quick swipe to Google Now will tell you the latest scores.

With so many great features, hot hardware and an amazing price tag, it’s no wonder the Google Nexus 7 is causing a storm within the tablet industry. There’s clearly high demand from consumers for affordable tablets. The question is, will Apple respond with an iPad Mini?