The Orange and T-Mobile merger has been in process for a while now, and it can now be confirmed that the joint venture will be operating under the new name of ‘Everything, Everywhere’. The two firms will keep their existing trading brands and will continue with their own shops, marketing campaigns, propositions and service centres states Mobile Today. Everything, Everywhere will have the largest UK operator retail presence. Tom Alexander, the new CEO for Everything, Everywhere reveals his vision for the firm as “We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the UK’s biggest brands Orange and T-Mobile”. The company will officially be integrated on July 1, where roaming will be available across both networks.

The merger of T-Mobile and Orange will create a mobile operator with approximately 37% market share , which will out-do the current market leader Telefonica O2 which has 28% market share and Vodafone will fall into third place with 23% market share. Everything, Everywhere will have pro forma revenues of approximately EUR9.4 billion (£7.7 billion) and the merger will be controlled by both Orange-owner France Telecom and T-Mobile’s Deutsche Telekom. Source.