For those of you with a keen interest in mobile Phones (and if you’re reading this, chances are that’s most of you), you may have noticed last week that Sony Ericsson set the 21st of September as the date that “the way you listen to music changes forever”. Idle marketing fluff or a life altering announcement? You be the judge as Sony Ericsson have now revealed their cards.

In the run up to the announcement, a specifically arranged webcast was aired entitled “put your ears in control”. It is this that proved to be the most telling insight into Sony Ericsson’s plans as they unveil to the world, drum roll…. a new pair of headphones. Yes, when Sony Ericsson said they were going to change the way we listen to music, we didn’t think they meant it so literally. The new MH907 headphones literally put your ears in control as they offer motion activated controls. Pop both the buds into your ears and the music starts. Pull a headphone out and your music will pause. Simple, yet effective. These controls are mirrored when using the headphones for handsfree calling. Plug ‘em in to answer a call and take one out to end it. Okay so it didn’t exactly deliver the life changing event promised, but still it’s good to see someone putting a new twist on an old product. Check out the video below to see a demonstration in eye-wateringly cute cartoon format.