Sony Ericsson has become the first leading consumer brand to publish content in the Mobizine format. Entitled Soundtrack to your life, Mobizines allow mobile phone users to receive ‘snack-sized’ versions of their favourite content in a rich, colourful format and clearly branded style. Already there are 17 titles live today including traditional publishing brands such as Conde Nast, BBC and Time Out and this portfolio is steadily growing.

Soundtrack to Your Life is effectively a handset-based magazine that will give music fans on all mobile networks access to entertaining, informative and regularly updated music editorial content such as news, reviews, gossip and interviews. The Mobizine costs just a few pence, each edition is cheap, quick to download and can be read without a network connection; On the bus or tube, for example.

Mobizines are typically made up of 4 sections and each of these sections contains 5 stories. For example, the Soundtrack to Your Life sections are Latest, Gig Previews, Club Previews and This Week’s Top Ten. At the bottom of each story a user will find links to other stories, downloadable content or other relevant merchandising. All items will be accompanied by an image.

To download Mobizines to the handset, the consumer texts ‘Mobi’ followed by the name of the Mobizine (e.g. mobi styl 1) to 63333 and follows the instructions to download. The consumer can read each Mobizine as often as s/he likes at no extra cost and only pays once per edition. This edition automatically gets updated when the next edition is published.