Sony Ericsson have come top in a recent JD Power survey for customer satisfaction. The sample group was people who had owned their phone for less than two years
The study measures customers’ satisfaction with their mobile phones based on five key performance factors. In order of importance, these are: physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%)
Sony Ericsson receives the highest ratings from customers in handset durability, and also performs particularly well in features and battery functionality. LG, Sanyo and Motorola, respectively, follow Sony Ericsson in the overall rankings.
“Sony Ericsson has come a long way in enhancing overall customer satisfaction, as efforts to improve their product lineup have really paid off,” said Kirk Parsons, senior director of wireless services at J.D. Power and Associates. “New model offerings and a general improvement in overall reliability have enhanced the user’s experiences and elevated the brand to the top of the rankings. In fact, Sony Ericsson has recorded the most improvement of any brand included in the past three study reporting periods starting in 2005.”
Overall Mobile Phone Rankings
(based on 1,000 point scale)
| Sony Ericsson | 745 |
| LG | 735 |
| Sanyo | 733 |
| Motorola | 732 |
| Industry Average | 726 |
| Samsung | 725 |
| Nokia | 713 |

November 23rd, 2006
blogstaff
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