The UK Mobile Phone Blog

Samsung’s Q4 financial report released

February 4, 2010 at 11:09 am by Hannah | In Mobile News

In 2009, all of Samsung’s divisions performed very successfully, and the recently published reports show that Q4 was definitely no exception. Despite the worldwide financial crisis, the number of Samsung mobile phones shipped continued to increase.

There was a total of almost 227 million units sold throughout 2009 which is roughly 16% more than what was sold in 2008. Out of those 227 million, 68.8 million were shipped in Q4 alone – this is a 31% increase compared to the same quarter in 2008, and a 14% increase compared to 2009’s Q3.

Q4 sales generated operating profit of approximately 850 million US dollars, which is a 4% decrease quarter-on-quarter, (which is due to the decreased average selling price which dropped in the last quarter by 4% to 115 US dollars).

For 2009 as a whole, things looked even better: the operating profit is around 3.56 billion US dollars while in 2008 it was only 2.57 billion US dollars.

Samsung estimates their market share to be about 23%, which beats the 18% in Q4 2008 and the 21% in Q3 2009.

These numbers are the result of the company’s strategy to launch a wide range of touchscreen mobile phones as well as numerous smart phones. Samsung also managed to increase the number of localised models it offers and joint-promotions with the carriers. Let’s see if this trend will continue and Samsung can make 2010 an even more successful year. Check out our range of Samsung mobile phones and bag one of our great deals today!

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