Following the very successful Prada phone, launched in partnership with LG, Samsung have teamed up with Armani to launch a phone under the Armani brand.

“We are currently reviewing the possibility with various firms including Armani,” Lee Soo Jeong, a spokeswoman for Suwon, South Korea-based Samsung, said. “We will make an official announcement once it is finalised.”

“The company is going to make a new category called ‘IT luxury products’ jointly with Armani. The Armani phone will be launched in Europe in October and we plan to expand the brand to other businesses as well,” a spokesperson said.