LG are releasing three music phones aimed at emerging markets; the LG GM310, GM210 and the GM205. The handsets feature Dolby Mobile and LG’s Sound Engine, which tweaks audio based on nine presets depending on the kind of music you’re listening to plus dedicated keys for the music player controls; not particularly unique, but considering the price range we’re expecting these to go for, they’re packing a fair punch.
LG have always had a respectable foot in the mobile music door but I feel these new handsets mark a new attempt to capture some of the market that Sony Ericsson mainly have dominated over recent years. The new devices are quite obviously targeted at the younger crowd as they are expected to be in the mid range to lower price bracket however this is yet to be put on paper.
Anyways back to business…
Starting on the low end, the GM205 candybar features 2.1-channel audio, a 2 megapixel camera, and memory expansion to 2GB (seems like everything supports microSDHC these days, so this is a bit of a disappointment even in the lower market segments).
Next on show is the GM210 which switches over to a slider design and ups the expandability to a generous 4GB and supports USB 2.0. Like the 205 it also sports a 2 megapixel camera however no 2.1 channel speakers?
Finally we have the LG GM310 which moves on from the 210 but keeps a similar slide form factor. It has 512 MB or 1 GB internal memory and support for up to 32 GB microSD cards so already you can tell which phone will be at the forefront of this new launch. 32 GB’s is more than enough for your many playlists. There’s even a 3.5 mm audio jack for compatibility with your favourite headphones. The GM310 also sports an upgraded 3.15 megapixel camera with autofocus and Bluetooth 2.1. It has a touch-sensitive navigation panel with dedicated music keys, located under the 2.2″ display with QVGA resolution. On the connectivity side, the LG GM310 offers tri-band GSM and dual-band HSDPA for up to 1.8 Mbps downlink speeds!
The phones will initially be released in emerging markets in Asia and Latin America, including Mexico and Brazil. After that they will inevitably move down to other markets launching in 30 countries in total. There is no definitive word on pricing yet but as I mentioned we believe they should be lower to midrange market price-wise.