As the week goes by, more news surfaces regarding the future of the iPhone. The most recent of which; Vodafone are joining the mix making an iPhone price war imminent. However, according to a spokesperson from O2, the company are so confident in their service provision, that they declared themselves to be taking no part what-so-ever in the price war. A bold move to ensure maximised profit? or misplaced confidence which will result in O2 losing some of its substantial iPhone customer base? well, we’ll let you decide that. Here’s what was said:

“It’s business as usual for us. We knew we only had a two year deal so we knew it was coming. We’ve sold over a million iPhones, so we’re confident – there are no plans for price cuts”

We doubt O2 will stick by this for long when Orange enters the market later this year, with Vodafone following hot on its heels in the early part of 2010, because both new parties have promised to make prices “as competitive as possible.” With the pricing being more competitive and the minimal difference in service these days between the three, we’re sure O2 will soon see sense and give the customers what they want. Keep an eye on the blog for more updates.