The UK Mobile Phone Blog

HTC to sponsor Wallpaper* Design awards!

For those unfamiliar with the publication (heathens!), Wallpaper* is the design, fashion and lifestyle bible here to tell us mere mortals what’s hot and what’s not in, well pretty much everything. Cars, Technology, Architecture; not alot escapes the all seeing eye that is Wallpaper. So, when Wallpaper announce the winners and losers of its annual design awards, all four corners of the globe sit up and take notice. And of course, the stylish Wallpaper design awards need an equally stylish sponsor. Enter HTC.

Having undergone a reinvention worthy of Madonna in the past few months with their quietly brilliant campaign, HTC’s focus of delivering beautifully designed devices (HD2 anyone?), both inside and out, aligns perfectly with Wallpaper. John Wang, chief marketing officer, HTC Corporation comments: “Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained. The Wallpaper* Design Awards represent the ideal way for us to reach people who have a real passion for design and to commend quiet brilliance.”

Gord Ray, Wallpaper* publishing director, adds: “Wallpaper’s Design Awards get bigger and better every year and the celebratory issue of the magazine is always eagerly anticipated. Having HTC on board, with its commitment to design and innovation, is a great synergy and testament to the influence our Design Awards have on the world design stage.” The Wallpaper* Design Awards are now entering their sixth year, celebrating and congratulating the year’s highest design achievers in a broad range of categories from extraordinary architecture and brilliant product design to the most life enhancing item. The Wallpaper* Design Awards issue goes on sale on 14 January 2010 and makes a worthy addition to any coffee table.